Quote Originally Posted by Unregistered View Post
Reseting for only 0.02 increase is a waste of time in my opinion. I did it once and 2nd reset is still only 0.02. It seems to be best to just be as active as you can and keep spending your money to increase income.
Don't do it at 2%. It goes up the higher your income/total, so you can get it to .6 or 1.0 or even higher fairly quickly. If you do it as soon as it unlocks, you've spent most of your time just getting those cookies. I've done a couple resets today, and have that multiplier at 1.8 (so almost 3x from the morning's start speed) now.