the little "reset now for +" had reached +700%.
That's just an ad for x8 Warp. If you click it it will take you to Warp page, not to reset page. It says "Speed up 700%", not "Reset for 700%".

Bonus to shops level from movies is getting reset too, only girl's skill in their positions remains (and their total level is the sum of those skills). So on next reset instead of gaining 101 exp (with skill level =1) after 10 hours you will gain 111 (with skill level =11). Yay, such a huge boost when shops need 1000+ exp for a level that will give around 4% increase in income. My best girl has 34 total skill levels now, so she gains around 168 in 2nd studio.

So they are still tweaking some values? That explains that extra multiplier that I got, thanks for info. Test with skills was a bust - no new multipliers after the night. So will have to wait 2 days for the next progression.