Quote Originally Posted by Unregistered View Post
I don't understand how spending gems on the share doubling can be worth it.

Now that I am far enough in the company levels, it only takes a couple of minutes to reset and is mainly determined by the click time to seat and level all eleven girls. To double the number of shares, I just need to spend another two minutes for the second run. That extra time is hardly worth any gems.

Doubling the shares was more meaningful at the beginning (before company level 20) when the runs were long and required some grinding at the end. Still, saving for a permanent multiplier sounds like a better idea to me.

I don't know how the early game looks now - they added new decorations since. It is probably even faster now.
Because end game is all about shares and decorations. Double shares in half the time to maximize tournament gain for easy free gems is key.