So apparently the event started two days ago. I had the issue others have reported with having a blank space where the hat should be. I assumed it was a bug with the pewdie purchase icon, since that was all that was there, so I only just found out today this event had started. I guess burning some gems can offset the difference in lost time, but they really need to fix these kinds of bugs. Heaven forbid if I had've not logged in on my other computer, I might've missed the whole event and not known. Didn't have that issue with the similar halloween one. Is it possible the bug is related to them having multiple "special events" running simultaneously, as I don't think I remembe seeing multiple simultaneous events before.