I think the problem wouldn't be the mascot, it would be the content quality/quantity for Nutaku's other games.
A whole plethora of games just got their chopping block notice. The last thing we need is the development of something half-baked taking up their time. They should just continue focusing on improving their service, communication with the players and content quantity/polishing the quality of the content we already have (TRANSLATIONS) before turning their attention to less important matters.