For 2,5k points (less if you have saved up Gems ore buy them in bulk) you get 55 pulls at increased rates and a specific 6* on top of that, but offer lasts two weeks only and won't return ever/anytime soon. From pure value point of view it's definitely worth it.
And I just realised that all of sudden those 6k Gems for 3K Points deals are now way more appealing.