They probably want to see similar games they could use to do cross-promotions and stuff.
For example, I've been playing DeepOne 虚無と夢幻のフラグメント, a gacha game on DMM where you and a bunch of girls get trapped in R'yleh, Lovecraft Foundation's underwater arcology and research facility dedicated to unraveling the secrets of an ancient grimoire, the Pnakotic Manuscripts.