Or you know that other quote..
"If at hundredth you don't succeed, try, try again."
I know right.. some game devs even state 100% increased drop rate to make it seem more by having a 'bigger' number. But 100% is just twice the drop rate.. and raising it from 0,001 to 0,002 is not really as substantial as they would have you think.
I'm just joking though but it's true that it's done sometimes; promoting 101 ( ̄ω ̄)ゞ
I mean it's not lying if you think about it ^^; I do wonder what the actual drop rates are though but yeah.