Reckon it might be response from the DMM side one year ago... There's a meme I've seen that sums up precisely what triggers a lot of people about hentai that goes roughly like this:
Author: I'm going to make a hentai.
Me: Yes
Author: And I'm going to have a "insert hot girl here" in it
Me: Yes
Author: And I'm going to have her make the cutest face ever.
Me: YES
Author: And she's being fucked by a dirty, fat...
Me: No
Author: Obnoxious, noisy son of a bitch...
Me: NO
Somewhere along those lines, you get the idea