I very much doubt that DMM would be that stupid. Fairly certain that this is just step #1 for shutting down Nutaku Kamihime, so that they get rid of the middleman. It is fairly impressive that DMM finds English Kamihime worth the effort. Thanks Bam and Chinese whale unions!
The second reason would be that they now see potential in English releases and will start doing them themselves now, rather than having a middleman handle it. That's certainly good news for the English audience, just not good news for the Nutaku Kamihime players.