Yeah. It is a pretty sweet deal if playing the game each day. If not doing that or not wanting to farm, just getting the 3k and 60k rewards are super easy at a huge payoff/reward for very little effort. All-round good deal.
Damn shame they didn't do events when this game launched and then kept them rolling. We'd be a ton more players around. Now, hard uphill to keep those still in while attracting random players passing by.