I don't really get how the new black friday event works - yet. Is it preferable to collect some tickets and click for 'higher click power' or should one use them as soon as possible or... how to best go about this?

It's a real shame that the new outfits are all locked behind a paywall. I can understand why - the game being free and all -, but I'd prefer if you could actually win them somehow and spending rubys would just be a shortcut. Something like "reach company level 50 to unlock Ambers outfit" or "get the neon sign to level 20", stuff like that. Maybe they'll dish them out as tournament rewards later on?