Quote Originally Posted by Unregistered View Post
Until recently all your rubies belonged into the shop buying multipliers. Seems like this has changed now, I guess tickets during gainsweek is the new ruby sink.
From the beginning until the first GainsWeek event, the shop multiplier was the strongest way to spend 99% of your gems.

During the 1st GW, Sharon and I realized that buying tickets was actually better. You could get a ludicrous number of wins by recording the shuffle, playing it back in slow-mo, and figuring out where at least one good tile went during the "shuffle." It was easy to get more multiplier increases from 700 gems put into tickets than you would buying upgrades directly.

Due to the new, random nature of GW it is no longer the best way to burn all of your gems. I would still recommend buying tickets today, the last day of the 2nd GW event, until you get all of the CEO items.

The difference now is that once you have all of the CEO items, it no longer makes sense to continue using tickets. I think you're better off saving them for the next GW, which will have more items to earn.