I don't mind the grind so much. Every game I've ever quit that had this collecting mechanic was because the events came so fast that it became impossible to keep up. I'd advise admin to slow them down. We don't need a full 2 week event every month or these extra week long events.

Once the player base starts to burn out the game quickly dies. Since 2.0 that feeling of burn out began creeping in pretty quickly.

Slow down the frequency of events slightly and it will strengthen the game. The players need to feel like they are accomplishing something and right now it doesn't feel that way. I can't upgrade my girls fast enough.