My problem with the videos is that I can't tell what I'm looking at. I get the match 3 part of it, but I don't follow what's going on with skills and damage. So I can't tell if there's deep strategy involved, an attempt at making deep strategy that ended up being degenerate, or just a nice-looking veneer over a contest of whoever pays the most money wins.
The video of going through the shop shows that it's there, but doesn't really give any information about it. I don't believe that making a text and buttons UI is difficult, so demonstrating that it exists really doesn't say very much. The video doesn't make clear the difference between spending things earned entirely in-game, buying useful things with a modest amount money, and buying things that only a whale would ever even consider.
You're not obligated to explain everything about your game the day you announce its existence. But the lack of explanation does mean that a lot of the video was meaningless. That's common of trailer videos, of course, which is why I have no idea why some people seem to think they're so important.




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That being said I really like the idea of unlocking sexier skins from levelling, but like Street Fighter we could give the player the option of using whatever skin they want ingame on hero deploy.