Hi Keyen
For now, the PvP experience is not the full one. Let me explain:
We are expecting the average ELO to be around 1000. For the moment, most of the players have 500. Out of these, some players are level 5-6, just finished stage 10, and some are at stage 100 maybe and level 20. Neither of them played so much to get a ELO difference, so the system would match them and (just like chess). Also take in consideration the fact that we are launched in 6 or 7 countries only.
About the 200HP difference... that will be nothing, you will see in the future months , while you reach at least around 1000HP.
About the matches done at the turn change, those are 100% predictable. Those are done by the tiles from the board falling down. When the system generates new tiles, those will not match with anything (will be created of a color that does not do matches in that particular spot, where those will land)
It's your opinion. We cant please everybody, that's natural.
About the deals...if a flash deal every 2-3 level ups (after 1 week of play you will not even see those more than once a week or even a month in high tiers) is a problem, then i dont know what to say. Some people like those deals (and trust me, they really are deals.. with 50-90% off)
The same thing is happening for chests.
A first time user experience should include all the perks of the game. A first time user has to see every part of the game and get a boost (for free players-30min chests value is great, 15m also, considering the time to open), that's why the number of chests in low levels may seam too high. A free player, that only hoards free gems and maybe buys chests from the shop with them , will have no problem with "too many chests" or "too many offers".
It's like in Diablo you would complain that you start with a stick and you also get that nasty glow around your character at level up(and the pop-up with + abilities) or in Heroes that you have the land for the castle .
It's a browser game that was in development for about 1 and a half - 2 years, so i don't think it was rushed(only the tiles were changed over 70 times) It's not even hard launched, that will add another month...