They were playing previously, the shop was reset for this. The event ran before on March 2017 and June 2017. So players who were strong enough to farm Ultimate over a year ago are now grabbing and FLBing a second copy of the Bow. At best, some players might've gotten lucky drops from all three runs, and are FLBing a third Bow - but those players will be extremely rare.
... wait, didn't Phoenix reprint have something strange "Nutaku original" to it and you could get a couple of extra copies of the Bow... I forget.
There's the Encyclopedia which shows timelines like this, though it's not being maintained anymore.





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