Quote Originally Posted by Unregistered View Post
Not sure I agree. There really are more than 1 type of "whale".

First of all, there are the whale whales. These are probably kids of wealthy people, and to them, money is like water. You know there is a limited supply, but you just use it whenever you want without thinking too much about being wasteful. To them, as long as there's something they like, they'll pay. Doesn't matter if it's $60 or $45 or $200. To them, that difference is similar to ordinary folks thinking about whether something is 5 for 1 cent or 6 for 1 cent. i.e, it doesn't matter.

Then there are the dolphins. These people are relatively generous with their money, but do not have as deep pockets as the former. But then, these people probably aren't going to spend every month either. So better to just sacrifice a month to set up expectations, and then surpass their expectations the next month to make sure they pay.

So either way, their strategy is good. Of course, all of that is just purely theoretical, you can also have any number of counter arguments against mine. In the end, what matters is actual hard data, which I'm sure they're looking very closely at, and which we do not have.
Your theory is fairly sound, but EAB's point about the timing still stands, IMO. Holiday season is a really bad time to have terrible deals for pretty much ANY business.