Quote Originally Posted by Eab1990 View Post
We had this discussion earlier though (then again maybe it was a different thread, considering this whole thread is a clusterfuck already).

I think most of us were in agreement that having great deals in November and bad deals in December was too drastic of a change. November likely brought in a bunch of new, first-time spenders, and December probably turned them away just as quickly. It's especially bad to overcharge on "sales" during a holiday spending season when most people's budgets are tight. Cutting down the number of potential whales doesn't seem like a sound strategy.
Not sure I agree. There really are more than 1 type of "whale".

First of all, there are the whale whales. These are probably kids of wealthy people, and to them, money is like water. You know there is a limited supply, but you just use it whenever you want without thinking too much about being wasteful. To them, as long as there's something they like, they'll pay. Doesn't matter if it's $60 or $45 or $200. To them, that difference is similar to ordinary folks thinking about whether something is 5 for 1 cent or 6 for 1 cent. i.e, it doesn't matter.

Then there are the dolphins. These people are relatively generous with their money, but do not have as deep pockets as the former. But then, these people probably aren't going to spend every month either. So better to just sacrifice a month to set up expectations, and then surpass their expectations the next month to make sure they pay.

So either way, their strategy is good. Of course, all of that is just purely theoretical, you can also have any number of counter arguments against mine. In the end, what matters is actual hard data, which I'm sure they're looking very closely at, and which we do not have.