Now, I understand that the point of these games is to make money.

But how high into the stratosphere do you need to be to think that charging someone 200$ for a single card is a "treat" for your players or even a sound business move? Surely if you had priced them at more believable ratios, like say 5$ for the rare and 20$ for the SR, you would have made more money? That's still really expensive for a single SR card, but at least it isn't in the realm of insanity that is 200$.