Sadly EA isn't the only one doing this and it seems like its mostly big spenders who are boting for this stuff, I'm friends with another person whose top 10 in most events and hes opened all but maybe 2 of my pink boxes. Luckily I have enough friends that i can still use 50-100 keys a day but they must be using several hundred a day. Also chillin is right that they wont do anything to stop it because its the whales doing it.