A proper giveaway/appreciation would be that everyone gets 500 gold, no matter what, and still have that drawing for the bling rewards. It won't hurt them, since it's just fake (virtual) currency, and would entice players to spend more, especially if they have only 1/2 of the required amount that they needed to purchase something in-game.

Let's face it, if Nutaku's servers go kaput, and all data wiped, their virtual currency is meaningless and useless. Only in the context of their ecosystem does it have any value.